Mitchell Gold + Bob Williams
Menu Nav Redesign
the Challenge
Mitchell Gold + Bob Williams have been bringing comfort to people’s lives for over 30 years. They have very loyal customers and want to give their customers the best experience. The pain point that they had was when new users visit their website users tend to have a hard time navigating through the site. The main reason being that their previous navigation menu was difficult to understand.
Role
UI/UX Designer
Timeline Agency
3 Weeks Capgemini
Old Navigation Menu
The Outcome
My role as the UI/UX Designer was to redesign Mitchell Gold + Bob Williams navigation menu. Not only fixing the UX functionality but also showcasing a final design that better represents the client's personality (which is Classy, High End, and Versatile). When speaking with the client, they had considered designing their navigation menu to be sleek and modern. Similar to what brands like Crate & Barrel, Value City Furniture, and Wayfair currently have. Within a short time frame and many revisions, I was able to bring the client's vision to life with the final design.
