Army Career Match & All Job Experience

Redesign Job board & Personalized quiz experience

Summary

Context

On the U.S. Army account, I played a key role in the complete site redesign and helped develop internal tools, including personalized quizzes and dashboard experiences like the Career Match Quiz and All Jobs. These tools simplify the job search process, guiding users to discover Army roles aligned with their skills and interests.

Business Goal

The U.S. Army aims to streamline its recruitment process by offering an engaging and personalized digital experience that guides potential recruits through discovering Army roles tailored to their skills and interests. The goal is to redesign the website and develop tools that simplify the job search process, ultimately increasing recruitment efficiency and satisfaction.

Design Challenges:

Personalization at Scale: Designing personalized tools like the Career Match Quiz that cater to a wide range of users with diverse skills and interests, ensuring relevance and accuracy in recommendations.

Simplifying Complex Processes: Creating an intuitive and easy-to-navigate interface for tools like job search dashboards, while presenting detailed and complex information in a digestible format.

Engagement & User Retention: Designing a user experience that keeps potential recruits engaged, from the quiz-taking process to exploring job matches, while fostering a sense of connection to their potential career path in the Army.

Data-Driven Design: Incorporating feedback and data from users to refine the quiz and dashboard tools, ensuring they continuously meet user needs and Army recruitment goals.

Balancing Army Branding with Usability: Maintaining the integrity of the Army’s brand and mission while ensuring the design is modern, user-friendly, and accessible to a broad audience.